Free SBA market analysis PDF
A cited market analysis for your business plan
Enter a business type and US location. Get a 3 to 4 page PDF with local demographics, nearby competition, sources, and data limits.
- US Census demographics
- OpenStreetMap competitors
- Sources printed in the PDF
- No signup before results
MARKET ANALYSIS
Business plan report
PREPARED FOR
Your business and location
Market overview
Business type, location, radius
Demographics
Population, income, age, density
Competition
Nearby businesses and saturation
Data notes
Sources, dates, and limitations
Example document structure
Inside the PDF
The facts reviewers expect
The report is formatted for the market-analysis section of a business plan. It includes the source and date beside the figures that matter.
- 01
Market overview
A short summary of the business type and selected location.
- 02
Local demographics
Population, household income, age, and density from the ACS.
- 03
Nearby competition
Named businesses from OpenStreetMap within the selected radius.
- 04
Sources and limits
Data dates, calculation notes, and unavailable fields listed in the PDF.
Clear sourcing
Figures first. Limits included.
Demographics include the ACS vintage. Competitor counts state the radius and source. Calculated values are labeled as estimates.
The PDF also lists unavailable fields such as foot traffic, rent comparisons, daytime population, and sales benchmarks. It does not fill those gaps with generated numbers.
Cost and output
MapQuery PDF
Free- Coverage
- City or address
- Sources
- Included
- Time
- Minutes
SBA template
Free- Coverage
- You research it
- Sources
- You add them
- Time
- Hours or days
Research consultant
$3,000 to $10,000- Coverage
- Custom
- Sources
- Varies
- Time
- Days or weeks
Data & methodology
Sources
- US Census ACS 5-year : 2022
- OpenStreetMap : named business locations
- US Census geocoder
How it is computed
The tool geocodes the address, retrieves ACS demographics near the center point, counts matching OpenStreetMap businesses within the selected radius, and calculates a screening score. Report text is checked against the retrieved figures before the PDF is created.
Limitations
- Demographics describe the area near the center point, not a verified total for the full radius.
- OpenStreetMap may omit businesses that have not been mapped.
- The opportunity score is a screening measure, not a revenue projection.
- The report does not include foot traffic, daytime population, rent comparisons, or sales benchmarks.
- US addresses only.
Updated 2026-07-11
Questions
What goes in the market analysis section of an SBA loan application?
A market analysis section describes the market your business will operate in: its size, the demographics of the local population, and the competition already serving it. Lenders and SBA reviewers look for sourced figures such as US Census population and income, a count of nearby competitors, and clear notes about the limits of the data. This tool assembles that structure as a PDF for your business type and address.
How much does a market research report cost?
A custom market research report from a consultant typically runs $3,000 to $10,000. Broker demographic reports such as Esri and STDB also require a paid subscription. This tool produces a free PDF from public US Census and OpenStreetMap data.
Can I use Census data in my business plan?
Yes. US Census American Community Survey (ACS) data is public and is a standard, credible source for the demographics in a business plan or SBA market-analysis section. This report cites the ACS 5-year vintage on every demographic figure so a reviewer can verify it.
What won't this report tell me?
It does not include foot traffic, daytime population, rent comparables, or sales benchmarks. The PDF lists each missing field. It also does not produce revenue or financial projections. Demographics describe the area near the center point of your radius, not a verified area total, and the opportunity score is a screening indicator, not a projection.